International Chemical Group
Shaping a cohesive brand architecture
International Chemical Group (ICG) tasked us with clarifying the company’s brand value and product lines. Our strategic positioning needed to highlight the global reach of their business units, along with their century-deep legacy.
A clarified brand position
In our audit and research, we discovered ICG had an opportunity to bring more sophistication, consistency and unity to their communications.
Striking visual identity
Their new brand system, colour palette and logo illustrate the power behind this global force of experts. With molecules in a patterned formation, the visual identity creates a bridge between the subject matter and the unity of the ICG group.
Seamless digital experience
Completed within a strategic UI/UX framework, the new ICG website encourages users to access information in an instant. Products are clearly categorized by industry, and their associated datasheets are available on each page.
A trusted and essential brand
Now, ICG can share their world-renowned products and expertise confidently. Their new brand position, visual identity and website reflect the high level of care and attention that goes into their daily work.